2009-10 NEWS RELEASES

UOIT Ridgebacks Media Release
October 13, 2009

BE TRUE TO YOUR SCHOOL WITH OUA CUSTOMIZED BROWSER – HAVE UOIT ON YOUR WEB BROWSER!!!

Ontario University Athletics (OUA) is giving fans an opportunity to show their school spirit directly on their computer screen.

OUA has teamed up with Brand Thunder to create customized web browsers that keeps fans up-to-date on the latest news, highlights and photos from Ontario university sport. Web browsers are available in all 19 school colours and logos, as well as an OUA-themed version.

“OUA is always looking for new digital content to interact with our great fan base,” said Ward Dilse, executive director of OUA. “The customized browser allows individuals to have OUA content right at their fingertips while surfing the Internet.”

Brand Thunder was formed in April, 2007 to leverage the power of customization within the web browser and offer companies a compelling, patent-pending solution for creating a more persistent presence with its Internet consumer. Brand Thunder has branded the browser and extended its functionality for some of the most recognizable brands in sports, music and the Internet. Some sports organizations that have partnered with Brand Thunder include the Montreal Canadiens of the NHL, Cleveland Cavaliers of the NBA and Indianapolis Colts of the NFL.

"This is a simple add-on to the Firefox browser that will have stunning results for any fan of OUA," said Patrick Murphy, founder and CEO of Brand Thunder.  "And once installed, users can easily change the look and feel to any campus they choose to show their support and get news specific to that school's athletic programs. It's a great way to show school spirit, get breaking news and brighten the whole web browser experience."

The web browser is easy to download and best of all, it is free thanks to presenting sponsor Dairy Farmers of Canada.

More information regarding the OUA web browser and download information can be found at the following web page: http://www.oua.ca/fans/customizedbrowser/

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FOR MORE INFORMATION:
Scott Dennis
Sports Information and Marketing Coordinator
Durham College and UOIT Athletics
905.721.2000 Ext. 2784 (P)
905.721.3117 (F)
scott.dennis@dc-uoit.ca